Events

2025 Sustainable Business Award by the Chamber of Commerce
Nómada began its journey in 1997 in Glasgow, Scotland, founded by Nerea Aguirre as a result of her passion for Central Asia and the Middle East. In 2001, Nerea and her husband, Alistair Baird, returned to Donostia, Nerea’s hometown, and the Nómada project began, currently employing four people.

Nómada represents a completely different concept of a rug store, combining the ancient art of rugs and kilims with the latest technological and design tools, always keeping in mind the social and cultural aspects, both in the producing countries and in Gipuzkoa. In their 150-square-meter shop, Nómada understands innovation as staying one step ahead and anticipating — or even creating — trends in a commercial sector that has traditionally been very static. Nómada has more than 1,000 different references on its website; around 80% of its sales come from customers outside Gipuzkoa and Spain, reaching 50 countries across five continents.

Sustainability — both social and environmental — runs transversally through all of its projects. For this reason, on the one hand, they purchase vintage and antique rugs, and on the other, they produce rugs with modern and innovative designs, woven mainly in fair-trade workshops in Turkey and Nepal. It is this sustainable philosophy that drives them to move forward and open their doors every day with a smile.

Nómada thus presents a sustainable business model in every sense: highlighting its social commitment to disadvantaged groups at risk of exclusion, to whom they offer opportunities for the future; its environmental commitment, using biodegradable materials, reusing, restoring, and creating new products from generated waste; and its efforts to raise awareness and educate its customers from both social and environmental perspectives. At the same time, it remains an innovative business, adapted to the market, having incorporated digital tools into both management and product sales, while maintaining constant creative work in line with market trends and evolution.